The world of trade shows has evolved, but the fundamentals remain the same. Our classic report, Suggestions for Maximizing Trade Show Participation, written by the agency's co-founder, Bill Mills Jr., offers strategies and insights that have stood the test of time.
What You'll Learn:
Why This Classic Still Matters: Although originally published many years ago, the principles in this guide are just as applicable today as they were then. Trade shows continue to be a major investment, often consuming up to 50% of a marketing budget. The advice in this report ensures you maximize your ROI, whether you're a veteran exhibitor or new to the scene.