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New White Paper: PR Strategies for Larger Enterprises Vs. One Product Companies

Apples and Oranges – Public Relations Programs for Single-Solution Companies and Multi-Product Organizations Require Different Approaches

PR is Not "One Size Fits All"

Fundamentally, PR tactics should be consistent regardless of company size. However, there are very real differences in managing PR programs for early-stage, entrepreneurial, single-solution companies versus larger, multi-product organizations. This white paper will lay out the differences and synergies between the two.
  • The Apples (single-solution)
  • The Oranges (larger enterprises)
  • The Intersection (partnership of Apples and Oranges)