PR is Not "One Size Fits All"Fundamentally, PR tactics should be consistent regardless of company size. However, there are very real differences in managing PR programs for early-stage, entrepreneurial, single-solution companies versus larger, multi-product organizations. This white paper will lay out the differences and synergies between the two.
- The Apples (single-solution)
- The Oranges (larger enterprises)
- The Intersection (partnership of Apples and Oranges)