Not rendering correctly? View this email as a web page here.
In Context Newsletter

Letter from the Chief Executive Officer


WM3_pic_2A few weeks ago, I had the pleasure of spending time with a friend and client where we discussed a wide range of issues, but what struck me the most was when he stressed how much the business world has changed in the last 25 years and how today’s companies must think differently about their exit strategy, their competition and today’s international work force.

In thinking about my experience in financial technology over the last 30 years, much of the innovation was created by large companies such as IBM or Hewlett-Packard. Today you're just as likely to see those organizations acquire innovation as create it. I'm also reminded that the competition is not necessarily the company that provides a similar product or service but innovation, anywhere in the world, can make an entire line of business obsolete in a matter of months.

There are billions of investment dollars available for innovators whether it is new mobile technology or even packaging of investment properties related to single-family housing. Virtually every month, at least one of our current clients has a new round of investment funding. This tells me that investors are very confident in the work that they are doing for our industry. I am proud to be associated with so many vibrant and growing companies, and I believe it is more proof that our organization represents the very best in the financial industry.

Best regards,


William Mills III

A Balanced PR Program can Maximize your Exposure in the Financial Industry


In the financial media, there are endless ways to promote your company. The trick is to know how to create a balanced and efficient PR program to maximize your exposure and gain consistent press coverage over time. An effective media relations plan should outline content and identify outlets and timing to create exposure for your company through consumer, media and industry channels.

Why PR

Third party validation is the backbone of an organization’s reputation. Not pursuing a well-rounded financial PR strategy severely limits your ability to achieve the brand your company needs. Positive editorial coverage generates up to nine times more visibility than paid advertising. Moreover, this coverage is more credible due to media objectivity. A disciplined communications plan maximizes exposure to your prospects.

The Three Essential Components for an Effective Financial PR Plan include:

  • Press Releases are the foundation for your PR program because they show positive growth and momentum for your organization. There should be a news announcement from your organization at least every four to five weeks. 
  • Thought Leadership Articles include expert articles, whitepapers, opinion pieces, research papers, trend articles and source quotes. Establishing your executives as thought leaders provides a personal face to your company and exhibits your company’s expertise and commitment to solving your industry’s problems. 
  • Customer Case Studies are one of the most powerful means of communication because they validate your organization and its products and services. The media prefer case studies because they showcase how your clients use your product or service and demonstrate how your company is helping the industry.

All three aspects of a balanced media relations program are equally important. Each takes advantage of a different entry to media coverage, while complementing and strengthening the others. For additional information on this topic, download our free whitepaper “The Importance of a Balanced Media Relations Program.”

Download a Free White Paper Create a Balanced PR Program

FinTech Media Updates

  • George Yacik joins the Progress in Lending team.  
  • HousingWire’s newest correspondent is Brena Swanson. She joined in February of this year and will cover all mortgage lending-related news.
  • Phil Hall is available for freelance opportunities.
  • Kerry Curry is leaving HousingWire to embark on a freelance PR and writing/reporting career.
  • The Niche Report was recently bought by Key Media and will relaunch as Mortgage Professional America (MPA.) The circulation of the rebranded MPA magazine will increase to 35,127 brokers, bankers, lenders and other mortgage professional's each month. The publication will also be supplemented by an e-mag version which will be distributed online to more than 55,623 mortgage professionals. MPA will now feature annual surveys and special reports on key individuals and businesses, and the website,, will feature a discussion forum, multimedia news and opinion pieces.

Last Minute Tips for FinovateSpring – from the Stage or from the Stands

By Heather Sugg, Account Supervisor and Regional Manager

FinovateSpring begins next week. Are you ready? In its sixth year, the show continues to debut the industry’s best new ideas, and in turn draws media, analysts, investors, vendors and financial institutions that are looking for a special lead. We have compiled a list of last minute tips for both presenters and attendees to make the most out of your two days in San Francisco.

Tips for the Stage

Prepare and Practice

It is abundantly clear on show day who has poured time and effort into their presentations and who has not. There may be a battle between spending more time coding/getting your product ready for a live demo and preparing your speech, but you must spend time on both. The Finovate team is dedicated to making sure that you look your best, from all of the pre-show materials that they provide down to the last minute dress rehearsal. Be sure to take advantage of their input – they have seen it all.

Bret Skousen, EVP of marketing and public relations for MoneyDesktop, can attest to this. “The Finovate team always offers great advice – leverage them and use their feedback to ensure you get the most out of your presentation time. The seven minutes allowed at Finovate is pressure-packed so practice, practice, practice.”

Have a back-up plan

Sometimes preparation is simply not enough. Have a back-up plan in case you are having trouble with the Internet or your technology. Technical difficulties are not the end of the world at Finovate; you are dealing with a group of technology professionals who understand the dangers of a live demo. The important part is to recover smoothly. Don’t let the trouble get to you, or at least don’t let it show! Another part of your back up plan should include knowing what sections of your presentation you can cut to make up for lost time. Don’t be the person who is trying to speed talk through one more sentence after the buzzer. No one is listening any longer.

Remember media relations

Finovate has a strong media presence. Feel free to reach out to press, analysts and bloggers with a preview of what you will be sharing to see if they are interested in a meeting. When contacting the media, research and be familiar with each contact’s beat(s) before reaching out to them. Quality always trumps quantity with the media; this is an opportunity to build long-lasting relationships. Be aware that the media also wants to see the presentations. Schedule meetings during meals and breaks whenever possible, and do not waste time going off site during the day.

Learn from others

Watch the videos of past demos for some good lessons. For instance, talk with the audience and don’t read from a script. If it’s feasible, get the audience to use your technology. BillHighway encouraged attendees to use its platform to make an online donation to St. Jude’s Children’s Research Hospital last fall. The interaction and good deed was widely applauded. Know the audiences you want to address (investors, customers and/or partners) and clearly identify the value proposition for each. Also, remember to show some personality.

Tips for the Stands

The teasers don’t tell all

It can be very hard to explain a new technology in a few sentences, trust me. Many Finovate presenters have a lot of nuances that might not make the brochure, but are exactly the type of gem you’ve been searching for. So, catch as many demos as you can. You might be pleasantly surprised with what you find.


Networking opportunities are just as important a part of Finovate as the presentations. It is very rare to be at a show where you can walk up to a booth and find the CEO and CTO both open to conversation – or have the team of a large credit card or bank prospect out looking for new ideas. Participants should take advantage of mixers, meals and post-show opportunities. Plan as much as you can in advance, but always be open to new meetings.

Wade Arnold, CEO of Banno, has built many strong media, analyst, partner and client relationships at Finovate shows. “Finovate’s attendees are focused on improving the future of commerce with a wide variety of technologies. It’s an exciting opportunity to share your value propositions and discuss how they may fit with others. I always leave with big new ideas.”


While attending FinovateSpring, be a friend and help keep everyone updated on the latest and greatest. You’ll make some new connections, too. This year William Mills (@WilliamEMills), Bevin Wallace (@BevinMWallace), and I (@HeatherSugg) will be attending the conference. Message us if you would like to meet.

We are proud to have a great number of Finovate veterans in our network at William Mills Agency. I tried to prioritize the most important last-minute tips, but give us your insights. What else should we be thinking about this week in preparation for the show?

You received this email because you are subscribed to E-Newsletter from William Mills Agency.
If you prefer not to receive emails from William Mills Agency you may unsubscribe or set your email preferences. William Mills Agency 300 West Wieuca Road NE Atlanta Georgia 30342