September 2015 Newsletter l William Mills Agency

Letter from the President

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This time of year provides a period of reflection on the evolution of our industry and creates excitement for the future. New finTech groups and fintech-oriented incubators are popping up all around the country. This is an encouraging development because these groups are helping to advance technologies within our industry and foster relationships between companies. With the increased focus and productivity we have been experiencing, I look forward to the changes.

In today’s newsletter, we have several topics I hope you enjoy. First, we'd like to acknowledge that Content Marketing Services are showing strong growth this year and don’t appear to be slowing down anytime soon. We look forward to its continued progression. For more information, download our latest white paper on Content Marketing.

We also want to recognize the recent fintech media updates that have occurred in our industry over the past couple of months. A few highlights include: Jacob Gaffney has been named editor-in-chief at HousingWire; Samantha Guzman is now Online Editor of The MReport; and Rob Crow is taking over as editor of Scotsman Guide's Residential Edition.

We are pleased to announce that WMA associates will be attending a number of industry events from the beginning of September through the end of October, including FinovateFall, AFT Fall Summit, PayTHINK, BAI Retail Delivery, MBA's Annual Convention & Expo and Money 20/20. Be sure to keep up with FinovateFall by following our live bloging at the conference at www.williammills.com/blog. We will also provide video recaps at the show.

Finally, we are proud to be the "Agency of Record" for American Banker and BAI's FinTech Forward, and we hope to see many of you at BAI Retail Delivery in Las Vegas!

Scott Mills

Content Marketing

Is your FinTech company losing business to competitors because they are better at creating and distributing interesting content?

To remain competitive in today’s digital landscape, FinTech companies must implement a coordinated content marketing program that addresses the questions and concerns of potential customers and guides them through each step of the buyer’s journey.

This white paper explains how creating quality content for your audience and distributing it through digital channels can help build awareness and generate leads for your FinTech company.

FinTech Media Updates

Credit Union Business is now completely digital
Jacob Gaffney was named editor-in-chief at HousingWire @JacobGaffney
Rachel Williams is the new editor of MReport
Samantha Guzman is now Online Editor of The MReport
April Dahlquist is the Associate Editor for the new Mobile Strategies 360 @Mobile360April
October Research has new editors: Katherine Bercik is Dodd Frank Update editor and Justine Jones is editor of RESPA News @RESPAJones
Internet Retailer announced launch of a new publication that will focus entirely on mobile technologies and strategies
Tina Orem is a new reporter with Credit Union Times
Rob Crow is taking over as editor of Scotsman Guide's residential edition

Upcoming Fall Conferences

Finovate Fall 2015 - September 16-17, New York

Finovate 2015 is the only conference series focused exclusively on showcasing the best and most innovative new financial and banking technologies.

William Mills and K.T. Mills-Grimes will be live bloging at the event. Be sure to look out for our blog and video recaps at www.williammills.com/blog!

AFT Fall Summit - September 20-22, Napa, California

At AFT’s Fall Summit, learn from two days of informative and valuable programs featuring topics of vital, current and futuristic interest to financial technology professionals.

PayTHINK PaymentsSource Conference - September 28-30, Las Vegas

PayThink is built for the financial services executive, focusing on how today's trends will shape the future of your institution, customer base and profits.

BAI. Retail Delivery 2015 - October 13-15, Las Vegas

BAI Retail Delivery 2015 is the world’s premier retail banking conference and connects you with more than 3,000 industry leaders and emerging technologies that are shaping the future of retail banking.

MBA's Annual Convention & Expo - October 18-21, Las Vegas

MBA Annual is the the country's largest gathering of real estate finance industry leaders and top performers in the mortage industry.

Money 20/20 - October 25-28, Las Vegas

Money20/20 is the largest global event focused on payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology.

News Embargoes - A Valuable Tool of the Trade

By Blair Logan, Senior Vice President, William Mills Agency

William Mills Agency uses a variety of strategies to help secure media coverage for our clients. One that is often used during major industry events and conferences, in particular, is the embargo. The embargo is an established method to provide news content to the media well before it is publicly issued so that the media has additional time to craft a story.

We often get questions from clients about embargoes – what it is, how it works and why it works. As we head into the fall trade show season, this blog offers a short primer on the embargo process. Click here to read more.