Letter from the CEO

How soon is now?
While driving to work on this beautiful Atlanta fall morning I was listening to the 1985 song by “The Smiths:” “How soon is now?” and realized that THIS is the time I’ve been expecting for years.
If you ask my associates at the agency, you’ll find that I’ve been predicting an explosion in fintech: new technologies, new services, disruption of traditional business channels and most importantly tremendous investments in the financial technology infrastructure. I’ve been predicting for years that this time will come. It is finally here, and as a result, our clients, as well as our agency, are doing better than imagined. I expect both our clients and the agency will continue to grow and prosper for several reasons, but here are a few.
First, the investment community has come to realize that there are sizeable fortunes in new cloud/mobile approaches to re-engineer traditional financial systems. Whether it is high net individuals, family offices, angel investors, venture capital or private equity, we are seeing a rush to back new financial and payment models.
Second, up until the 1980s, financial institutions were technology leaders with the very latest and greatest technology. Sometime in the 1980s it seemed to me that a lot of financial institutions focused more on the “deal” business and let technology lapse. Only lately has the financial and payments industries realized that so much of their infrastructure is woefully out of date. The leaders in our sector are now spending heavily in technology products and services to better serve their ever-changing customer base.
Third, one sector in particular has been hamstrung in keeping up with the best and greatest 21st century technology: the mortgage industry. This vital part of our nation’s economy is encumbered by government stewardship of Fannie Mae and Freddie Mac. Once their future is defined, as government agencies or public companies, we will see unprecedented investment in this space as buying a home is most American’s largest single purchase.
In this time of the holidays, I’m thankful to be a part of this business transformation and am grateful for all the great people in my life. I’m incredibly optimistic about the future. How soon is now?
William Mills