Letter from the President
Innovations abound in 2014 and we are excited to begin the new year with our clients and partners.
Today, we have a couple of news updates. Google released their new algorithm, Hummingbird, late last year. The changes have significant impact on your press releases. Our summary below will give you the full details and how William Mills Agency is handling the changes. There are also many new faces in the financial media. Our FinTech Media updates will give you an idea of who has moved around over the past few months.
In addition, I am proud of our support and involvement in FinTech Insights. FinTech Insights are radio episodes from the Technology Association of Georgia (TAG) that contain wonderful observations on the financial industry from prominent companies in the industry including TTV Capital, Celent, Beyond the Arc, IDC, and i7strategies. We encourage you to listen in on these episodes. Also, be sure to check out our 11th annual report, Bankers as Buyers 2014, which gives you a snapshot into the financial industry and lays out trends for the coming year.
Lastly, we wanted to share some insights with you on how a PR plan can be different based on your organizational industry focus and size. There are different strategies for early stage and established companies, and our white paper lays out some alternative approaches for managing a PR plan.