Fintech Startup Payrailz Selects William Mills Agency as Public Relations Agency of Record

William Mills Agency, the largest independent public relations and content marketing firm specializing in the financial industry, announced today that it has been selected to provide public relations services to Connecticut-based Payrailz, a digital payments startup that offers advanced bill payment and money transfer solutions to banks and credit unions.

Payrailz was founded to help financial institutions succeed by offering a smarter, faster and more engaging payment experience surpassing the current solutions available in the market. Payrailz draws technology inspiration from other industries that have leveraged advancements in technology and artificial intelligence (AI) to meet the growing demand to automate tasks for users.

“Payrailz is a new company working to usher in the next generation of digital payments, including a simpler, innovative and engaging digital payment experience for consumers,’” said Fran Duggan, CEO of Payrailz. “By leveraging the latest AI, dynamic workflow, open-data exchange, a robust software development kit (SDK) and cloud-based technology, we deliver smarter, more predictive payment experiences to financial institutions’ customers and members. We believe the industry is ready for a ‘do it for me’ solution to better manage payment and money transfer needs. We’ve built a powerful engine driven by smart technology to turn payments into an afterthought for consumers.”

“We welcome the opportunity to partner with such an innovative company like Payrailz as it works to reinvent the digital payments process,” said William Mills III, CEO of William Mills Agency. “Our more than 40 years of experience in the fintech and payments industries enables our 60 fintech clients to better understand the nuances of the market and provide a strategic PR program that supports Payrailz’ business goals.”

“Digital payments and the user experience continue to be a big focus for the financial industry,” said Mickey Goldwasser, VP marketing at Payrailz. “This makes it an exciting time for our company, which is why we wanted to work with an agency in a collaborative relationship that will help us expand our reach and message. Having worked with William Mills Agency previously, I knew they had the knowledge and expertise our company needed to tell our story.”

About Payrailz

Connecticut-based Payrailz is a provider of payment technologies to financial institutions that enable them to deliver an intelligent, elegant user experience to consumers. Payrailz solutions are powered by an artificial intelligence engine, solid APIs and easily adaptable, user-friendly payment tiles that allow the company to adapt to consumers’ needs. Designed with simplicity, speed and security in mind, Payrailz offers the ability to deliver a full range of intelligent payment solutions that improve the overall end user payments experience while fully taking advantage of modern technologies. For more information, please visit www.payrailz.com.

About William Mills Agency

Founded in 1977, the Atlanta-based company has established its reputation in the industry through successful execution of media relations, marketing services and crisis communications campaigns for hundreds of companies ranging in size from entrepreneurial start-ups to large, publicly traded corporations throughout North America, Europe Africa and India. For more information, please visit www.williammills.com.

Leave a Reply