Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insight: Top 3 Tips for Refreshing your Public Relations Plan

Mid-year is an ideal time to review and adjust to match your CU’s strategic vision.

As featured in this month's CUES PR Insight.

Credit unions rely on public relations efforts to propel their brand’s credibility, visibility and, ultimately, their growth. As such, your credit union’s strategic PR plan is itsroad map to success. It outlines which steps, both short- and long-term, will help you in achieving your goals.

Your PR plan cannot be a “set-it-and-forget-it” deal, but rather, it is an adaptable frame

What’s the Most Important Part of a PR Campaign? Effectively Reporting its Value


Measuring the success of a public relations program can be a difficult task. The benefits of PR are not always as easily quantifiable as marketing or advertising, but when a company invests in a public relations program, it wants to know the true impact of these efforts on its bottom line.  A recent survey by the American Association for the Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations (IPR) found that 88 percent of PR professionals think that measurement is integral to a successful public relations campaign, but only 77 percent of the professionals surveyed are currently tracking their programs.  So how can public relations efforts be showcased and shown as valuable to clients?

We’re Sorry: Two Important PR Lessons From KFC’s Chicken-gate

The troubling United Airlines situations, the Snapchat debacle, and the ongoing litany of scandals continue to steal the headlines day after day. These epic public relations failures are prime examples of how NOT to manage a corporate crisis.  However, a few weeks ago a chicken shortage surprisingly provided two invaluable lessons, further showing how crucial it is for a company to respond quickly and honestly to a potentially negative situation.  KFC’s response to the chicken crisis was so simple, yet so powerful.

Measuring the Success of Your Organization’s PR New Year’s Resolutions

As we transition into the New Year, many of us are setting a series of goals or “resolutions” that we work toward throughout the year. If you’re like me, these resolutions may stick around for a month or two, but more often than not they’re forgotten by the time spring rolls around.

Developing a Plan of Action for Times of Crisis

No organization willingly captures the spotlight by placing itself in a crisis situation, but the reality is that most organizations, regardless of size or industry, will find themselves in the midst of a crisis at some point.

What We Can Learn From The Year of The Cybersecurity Breach

From Yahoo to Uber and everything in between, 2017 has been the year of the cyberattack. As you might imagine, we’ve crafted a host of stories for clients that’s required a great deal of research on the topic and we thought we might share some of what we found of note.