Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insight: Top 3 Tips for Refreshing your Public Relations Plan

Mid-year is an ideal time to review and adjust to match your CU’s strategic vision.

As featured in this month's CUES PR Insight.

Credit unions rely on public relations efforts to propel their brand’s credibility, visibility and, ultimately, their growth. As such, your credit union’s strategic PR plan is its

What’s the Most Important Part of a PR Campaign? Effectively Reporting its Value


Measuring the success of a public relations program can be a difficult task. The benefits of PR are not always as easily quantifiable as marketing or advertising, but when a company invests in a public relations program, it wants to know the true impact of these efforts on its bottom

We’re Sorry: Two Important PR Lessons From KFC’s Chicken-gate

The troubling United Airlines situations, the Snapchat debacle, and the ongoing litany of scandals continue to steal the headlines day after day. These epic public relations failures are prime examples of how NOT to manage a corporate crisis.  However, a few weeks ago a chicken shortage surprisingly provided two invaluable

Measuring the Success of Your Organization’s PR New Year’s Resolutions

As we transition into the New Year, many of us are setting a series of goals or “resolutions” that we work toward throughout the year. If you’re like me, these resolutions may stick around for a month or two, but more often than not they’re forgotten by the time spring

PR Insight: Make the Most of Your News Release

Follow these easy tips to maximize your credit union’s reach and impact.

As featured in this month’s CUES PR Insights.

News releases are a great way for credit unions to get the word out about what they offer, what they are doing and to differentiate themselves. Unfortunately, many credit unions may

Developing a Plan of Action for Times of Crisis

No organization willingly captures the spotlight by placing itself in a crisis situation, but the reality is that most organizations, regardless of size or industry, will find themselves in the midst of a crisis at some point.

Yet, according to the “Crisis Preparedness Study” released by Burson-Marsteller and global research-based

PR After a Data Breach – Keeping Your Reputation Intact

Make sure your credit union is prepared to respond if the unthinkable happens

As featured in this month’s CUES PR Insights.

Chances are, you or someone you know has had personal information compromised due to relentless cyber attacks across various industries in the U.S. Last year alone, we saw companies

What We Can Learn From The Year of The Cybersecurity Breach

From Yahoo to Uber and everything in between, 2017 has been the year of the cyberattack. As you might imagine, we’ve crafted a host of stories for clients that’s required a great deal of research on the topic and we thought we might share some of what we found of

PR Insights: Creating Super Fans - Attracting, Engaging & Retaining Members

3 keys to turning members into “super fans”

As featured in this month's CUES PR Insights. 

Apple, Starbucks and Nike – what do these companies all have in common? For starters, they are at the top of their game for creating brand awareness. More importantly, these companies have an incredible following of “super fans.” These super

PR Insights: Optimizing Your Credit Union’s PR Program Performance through Data and Analytics

As featured in this month's CUES PR Insights.

One of the most significant developments in the realm of digital communication has been the ability in recent years to track, trend and analyze data to gain insights into the effectiveness of communications programs. Specific to credit unions and their public relations executives, member