The troubling United Airlines situations, the Snapchat debacle, and the ongoing litany of scandals continue to steal the headlines day after day. These epic public relations failures are prime examples of how NOT to manage a corporate crisis. However, a few weeks ago a chicken shortage surprisingly provided two invaluable lessons, further showing how crucial it is for a company to respond quickly and honestly to a potentially negative situation. KFC’s response to the chicken crisis was so simple, yet so powerful.
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