Measuring the success of a public relations program can be a difficult task. The benefits of PR are not always as easily quantifiable as marketing or advertising, but when a company invests in a public relations program, it wants to know the true impact of these efforts on its bottom line. A recent survey by the American Association for the Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations (IPR) found that 88 percent of PR professionals think that measurement is integral to a successful public relations campaign, but only 77 percent of the professionals surveyed are currently tracking their programs. So how can public relations efforts be showcased and shown as valuable to clients?
We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.