Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insight: New Kids on the Block

How CUs can effectively engage with Gen Z

As featured in this month's CUES PR Insights.

There have been countless debates, discussions and deliberations on how to best connect with and establish loyalty among millennials over the past several years. However, this generation’s time in the spotlight is coming to

PR Insights: Creating Super Fans - Attracting, Engaging & Retaining Members

3 keys to turning members into “super fans”

As featured in this month's CUES PR Insights. 

Apple, Starbucks and Nike – what do these companies all have in common? For starters, they are at the top of their game for creating brand awareness. More importantly, these companies have an incredible following of “super fans.” These super

PR Insights: Optimizing Your Credit Union’s PR Program Performance through Data and Analytics

As featured in this month's CUES PR Insights.

One of the most significant developments in the realm of digital communication has been the ability in recent years to track, trend and analyze data to gain insights into the effectiveness of communications programs. Specific to credit unions and their public relations executives, member

PR Insights: 3 Simple Ways Credit Unions Can Corner the Market on Millennials

As featured in this month's CUES PR Insights.

You’ve read countless articles about millennials and you’ll probably read countless more. People are quick to discuss the need to embrace millennials, by constantly sharing the latest data that follows the millennial trend as if the generation were an endangered species, which

PR Insight: Connecting With Members: Simple Videos, Powerful Results

3 steps to easily infuse video into your marketing program

As featured in this month’s CUES PR Insights.

Video has taken the social media world by storm. According to YouTube, the site garners more than 1 billion views per day. Video has proven to be a powerful storytelling tool, helping people

PR Insight: Know Your Members' Media Consumption Preferences

With the proliferation of communication channels available today—from traditional print media and broadcast to online and social media—effectively managing a credit union’s communications strategy is a complicated business. While credit unions have always tailored their messages to specific groups of members (auto loans to younger members or estate planning to

PR Insight: Tell Me What You Really Think

People care about their finances. The growth of personal finance blogs over the past few years has been astounding, with the top finance-oriented websites pulling in millions of readers each month.

But credit unions are often a great untapped resource for expertise on financial topics for their community. How can

Enhancing Content Marketing

Use your public relations team to support your program

As we approach the end of 2015 and look to the future, it is apparent that content marketing has been, and will continue to be, an important part of the marketing strategy of credit unions. While traditional marketing techniques are still

How to Win Over Members With Content Marketing

The 5 components of a successful strategy

Historically, credit unions have relied on traditional marketing techniques, such as developing brochures, investing in radio advertising, maintaining a strong website, conducting informative webinars, to draw in new members as well as keep themselves top of mind among existing members.

While these marketing