Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insight: Know Your Members' Media Consumption Preferences

With the proliferation of communication channels available today—from traditional print media and broadcast to online and social media—effectively managing a credit union’s communications strategy is a complicated business. While credit unions have always tailored their messages to specific groups of members (auto loans to younger members or estate planning to older members, for example), as recently as 10 years ago, there was a fairly simple distribution strategy including local print media, direct mail and perhaps local broadcast media that was used to reach all members.

PR Insight: Tell Me What You Really Think

People care about their finances. The growth of personal finance blogs over the past few years has been astounding, with the top finance-oriented websites pulling in millions of readers each month.