Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

We’re Sorry: Two Important PR Lessons From KFC’s Chicken-gate

The troubling United Airlines situations, the Snapchat debacle, and the ongoing litany of scandals continue to steal the headlines day after day. These epic public relations failures are prime examples of how NOT to manage a corporate crisis.  However, a few weeks ago a chicken shortage surprisingly provided two invaluable lessons, further showing how crucial it is for a company to respond quickly and honestly to a potentially negative situation.  KFC’s response to the chicken crisis was so simple, yet so powerful.

Growing up in the Family Business: Celebrating William Mills’ 40th Anniversary

Q: How was it growing up with the agency?

K.T.: It was nice growing up at the agency. I remember coming to the agency after school to help my dad with his filing. As a kid, the littlest things are the most memorable. I remember sitting for hours crushing cans for recycling or talking with Eloise and Ruth who would tease me about putting three packets of hot chocolate in my cup. Bill had a toy I would play where you shoot a penny into a piggy bank. (He often let me keep the change in the piggy bank afterwards.)

How PR Can Provide Lift to Sales Teams

As a PR executive, I have often encountered sales teams who feel too busy to talk to public relations representatives. In some cases, I am not entirely sure that the sales teams know public relations teams exist and/or understand what they do for the company. It’s kind of like having a relative you only see at family reunions (user meetings) and the holidays (industry conferences).

PR Insight: Know Your Members' Media Consumption Preferences

With the proliferation of communication channels available today—from traditional print media and broadcast to online and social media—effectively managing a credit union’s communications strategy is a complicated business. While credit unions have always tailored their messages to specific groups of members (auto loans to younger members or estate planning to older members, for example), as recently as 10 years ago, there was a fairly simple distribution strategy including local print media, direct mail and perhaps local broadcast media that was used to reach all members.