Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. This has resulted in increased pressure to show return on investment (ROI) for marketing efforts, resulting in a push to gather highly qualified leads through inbound marketing, advertising, direct marketing and
We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
This year’s HubSpot Inbound conference was held at the Boston Convention and Exhibition Center September 25-28. With more than 21,000 attendees representing 104 countries from almost every industry imaginable, it was truly an event to remember.
In today’s business environment, buyers aren’t solely purchasing products and services based on word of mouth. In fact, more than 90 percent of B2B buyers say they conduct some form of online research before purchasing a business product. This makes search engine optimization (SEO) even more important for B2B companies
In 2013 Facebook published a blog announcing the addition of video features and functionality, and provided a simple, yet brilliant, definition of its latest digital connection tool,: the video. Fast forward to the present date and video has taken the social media world by storm; over half of video content
Originally addressed by Alexis C. Madrigal in her 2012 article, “Dark Social: We Have the Whole History of the Web Wrong” for The Atlantic, the term “dark social” points to the sharing of content through social media platforms from outside sources that are not trackable by analytics platforms. So in
Redefining advertising for the online world
By now, savvy internet users have likely noticed that after viewing a specific product at a retail website (like Target.com or Amazon), that ads for that specific product seem to follow them when they visit other sites like Facebook or the New York Times
The digital age has fundamentally changed the way we deliver and receive information both in B2C and B2B. Prospects are much better at filtering advertising and content that is irrelevant to them and technology has given them more control over who and what they choose to engage with.
HubSpot’s annual Inbound conference was just as lively as ever in November with jaw-dropping keynote speakers and new product enhancements that will change the way we market. HubSpot never disappoints by bringing in the big names such as Alec Baldwin, Ta-Nehisi Coates, Anna Kendrick, Serena Williams and Michael Strahan. We
Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. It’s
Search Engine Optimization tactics to improve your digital footprint in the financial technology industry.
In our last blog, we talked about how identifying keywords important to your company and technically optimizing your website are the starting points to increasing traffic to your website. However, that is just the beginning. In