We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
Metro Atlanta has established itself as a major hub for the fintech (financial technology) industry. According to the American Transaction Processors Coalition, more than 70 percent of all payments on a global scale currently pass through companies headquartered in metro Atlanta, earning the city the moniker “Transaction Alley.” As headquarters to large companies including NCR, WorldPay and First Data, the Georgia Department of Economic Development reports that Georgia fintech companies generate more than $72 billion annually, third in the nation behind New York and California.
Financial Trade shows are an important piece of your overall public relations program, but do you know how to make the most of what they have to offer? You might think choosing not to attend a trade show in lieu of virtual meetings, phone calls or emails to save on expenses might be the way to go, but there’s no replacement for face-to-face meetings to foster relationships with clients, peers and prospects. Whether you attend, exhibit or speak, how do you get the most value out of your trade show participation? Here are a few things to keep in mind to increase your success:
Customer experience, automation, machine learning, artificial intelligence (AI), ease of use, flexibility – all of these were part of the discussions at this year’s SourceMedia’s Small Business Banking Conference in Austin, Texas. Now in its 23rd year, the conference featured more than 20 technology providers and rallied together innovators from across the globe to discuss how financial institutions can better engage with business customers… and the timing couldn’t be better.
This year’s Money 20/20 (held October 22-25 in Las Vegas) drew nearly 11,000 attendees and hundreds of exhibitors. Dozens of media and analysts from organizations as Bankrate, Breaking Banks, Cornerstone Advisors and Tearsheet attended, as well. The event hosted attendees from more than 4,500 different companies and 85 countries as well as more than 400 speakers. Needless to say, this was a big show!
The 2017 Jack Henry Annual Conference (JAC) took place October 15-19 in Nashville, Tenn. with nearly 2,000 financial industry professionals in attendance. This year, Jack Henry & Associates (JHA) combined the Jack Henry Banking and ProfitStars Educational Conferences as well as the Jack Henry Banking Executive Forum into a single event. This consolidated annual conference provided bankers with the opportunity to take advantage of more sessions and meet with more of their peers, all while reducing the amount of time away from the office and lowering travel costs. Attendees really seemed to enjoy the new format! The conference also featured a TechConnect showcase where more than 130 vendors demonstrated their technology.
This year’s HubSpot Inbound conference was held at the Boston Convention and Exhibition Center September 25-28. With more than 21,000 attendees representing 104 countries from almost every industry imaginable, it was truly an event to remember.