We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
Metro Atlanta has established itself as a major hub for the fintech (financial technology) industry. According to the American Transaction Processors Coalition, more than 70 percent of all payments on a global scale currently pass through companies headquartered in metro Atlanta, earning the city the moniker “Transaction Alley.” As headquarters to large companies including NCR, WorldPay and First Data, the Georgia Department of Economic Development reports that Georgia fintech companies generate more than $72 billion annually, third in the nation behind New York and California.
If you find it overwhelming to keep track of the many financial services trade shows going on throughout the year, you are not alone. While you may know the conferences you like to attend year after year, you could easily be missing out on some influential events that have even more of an impact on your direct line of work, which is why it is so important to review all your options. That is why the William Mills Agency’s 2017 Trade Show Directory can be the reference tool you need to easily stay abreast of all the events in the banking, payments, credit union, mortgage and insurance industry throughout this year. Although we are more than halfway through 2017, there are still many events in the next several months that should be on your radar.
Q: How does it feel to be in your 40th year?
Eloise: It’s hard to believe. Time really does fly.
William: Time has gone by amazingly fast. I can’t believe it has been 34 years since I joined the agency full-time right out of college. This decision has shaped my life in so many positive ways. I met my wife, Alecia, at the agency, and I’ve had the opportunity to work side by side with all of my immediate family members as well as so many great associates that are more like family than just friends or co-workers.
In today’s business environment, buyers aren’t solely purchasing products and services based on word of mouth. In fact, more than 90 percent of B2B buyers say they conduct some form of online research before purchasing a business product. This makes search engine optimization (SEO) even more important for B2B companies looking to attract new prospects and turn them into customers.
Many years ago, a friend asked me why I wanted our firm to specialize in the financial and financial technology industries. “You spend so much time traveling – why don’t you just work with companies in your area? Why do you want to put all your eggs in one basket?”
I said, “George, as long as people use money, financial institutions will always be around, and they are going to need the best technology to serve their customers.”
Podcasting continues to gain ground in popularity and that is translating to the fintech industry as well. While there are many great podcasts to listen to, here are a few fintech podcasts (not ranked in any order) that we listen to regularly and think are worth your time as well:
There really is no such thing as “trade show season” in the fintech industry. Major trade shows occur throughout the year, and it can be overwhelming to keep track of them all, which is why William Mills Agency has compiled its 2017 Trade Show Directory, which can be downloaded here.
Investment in fintech remains strong year over year. Innovation in all things having to do with money is helping to improve both front and back office operations; remodeling the customer experience (CX); and generally making things faster (such as payments). Bankers as Buyers explores what is possible and what is practical when it comes to fintech. Within this report, you will find ideas and concepts from leading industry analysts, banking consultants and financial technology professionals that focus on key trends impacting the financial industry this year.