We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Technology Association of Georgia Hosts Inaugural Event: FinTech South


- Content centered on ‘Disrupting and Delivering a Better Customer Experience’ by focusing on what’s happening next in fintech -

Atlanta is a leader in transactions, a processing powerhouse, and home to global fintech companies and start-ups, which makes it the ideal city to host the Technology Association of Georgia’s (TAG) first annual FinTech 

3 Reasons Why Fintech is Thriving in Atlanta

Metro Atlanta has established itself as a major hub for the fintech (financial technology) industry. According to the American Transaction Processors Coalition, more than 70 percent of all payments on a global scale currently pass through companies headquartered in metro Atlanta, earning the city the moniker “Transaction Alley.” As headquarters

Let the William Mills Agency’s 2017 Trade Show Directory Be Your Guide

Are Trade Shows Still Important in Financial Markets?

If you find it overwhelming to keep track of the many financial services trade shows going on throughout the year, you are not alone. While you may know the conferences you like to attend year after year, you could easily be missing out on some influential events that have even

40 Years of William Mills Agency, the Family Reflects on the Milestone

Q: How does it feel to be in your 40th year?

Eloise: It’s hard to believe. Time really does fly.

William: Time has gone by amazingly fast. I can’t believe it has been 34 years since I joined the agency full-time right out of college. This decision has shaped my life

When to Revamp Your Fintech Company’s SEO Strategy

In today’s business environment, buyers aren’t solely purchasing products and services based on word of mouth. In fact, more than 90 percent of B2B buyers say they conduct some form of online research before purchasing a business product. This makes search engine optimization (SEO) even more important for B2B companies

The State of Financial Services: Why Fintech is Hotter than Ever

Many years ago, a friend asked me why I wanted our firm to specialize in the financial and financial technology industries. “You spend so much time traveling – why don’t you just work with companies in your area? Why do you want to put all your eggs in one basket?”


Some Fintech Podcasts To Add To Your List

Podcasting continues to gain ground in popularity and that is translating to the fintech industry as well. While there are many great podcasts to listen to, here are a few fintech podcasts (not ranked in any order) that we listen to regularly and think are worth your time as well:

Is your 2017 trade show strategy set for the year?

There really is no such thing as “trade show season” in the fintech industry. Major trade shows occur throughout the year, and it can be overwhelming to keep track of them all, which is why William Mills Agency has compiled its 2017 Trade Show Directory, which can be downloaded here.

How Retargeting Can Build Your FinTech Brand

Redefining advertising for the online world

By now, savvy internet users have likely noticed that after viewing a specific product at a retail website (like or Amazon), that ads for that specific product seem to follow them when they visit other sites like Facebook or the New York Times

Bankers as Buyers 2017 Message from William Mills Agency President, Scott Mills

Investment in fintech remains strong year over year. Innovation in all things having to do with money is helping to improve both front and back office operations; remodeling the customer experience (CX); and generally making things faster (such as payments). Bankers as Buyers explores what is possible and what is