Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

What Will Bankers Purchase in 2018?

In general, financial institutions are starting 2018 off in better financial shape than in previous years, and while they will continue to focus on traditionally important areas of their businesses such as compliance, eliminating fraud and refining delivery channel strategies, there are many other key areas of technology and innovation that warrant attention. Bankers as Buyers explores what banks will likely invest in this year and provides ideas and concepts from leading industry analysts, banking consultants and financial technology professionals on the top trends impacting the financial industry in 2018, including:

Podcast: Crone Consulting, LLC's Take on The Payoff of Bank-Branded Mobile Wallets With Tender Reciprocity

In this podcast, William Mills Agency's Charlyne McWilliams interviews Richard Crone and Heidi Liebenguth from Crone Consulting, LLC. They discuss key insights from their article in the 2016 Bankers as Buyers Report titled, "The Payoff of Bank-Branded Mobile Wallets With Tender Reciprocity." For the full transcript of the interview, see below.

Are You Ready for Your Close Up?

Within today’s technology-centric world, consumers expect on demand access to information anytime, anywhere. Whether consumers are shopping for a new house, refilling a prescription or ordering a new pair of shoes, having complete access on the go is no longer an option, but a necessity. Just as new technology has resulted in an evolution of sorts within the retail space, the traditional format of presenting news has evolved as well. With the fast pace of today’s world, written news has taken a back seat to video to satisfy consumer appetites for information as quickly as possible.

What’s the Big [FinTech] Deal?

Through four decades, our agency has been considered by many as the leading communications firm dedicated to financial services. But bigger than that, we began getting caught up in this world of “fintech” long before it became the latest overnight sensation, which – by the way – has actually been more than 10 years in the making.

Technologists See Hybrid as the Future of the Cloud

Last month I attended the COLLABORATE 16 conference for Oracle users at the Mandalay Bay Resort and Casino in Las Vegas. When the more than 5,500 attendees weren’t losing all their money on the Wheel of Fortune ™ slot machines (or maybe that was just me), they were busy attending the more than 1,200 educational sessions focused primarily on four key topics: cloud, mobility, security and big data. Cloud in particular, was the biggest issue of the conference. I know cloud is also currently on the minds of many financial services companies that are considering making the migration.

PR Insight: Blogs Are the Building Blocks of Social Media

Social media is a ubiquitous force in our society. It has evolved from a source of entertainment and a place to connect with friends and family to a trusted source of information that has the power to shape consumers’ perceptions, influence their ideas and affect their behavior.

MBA Tech Conference: New Outlooks, New Opportunities

The Mortgage Bankers Association’s National Technology in Mortgage Banking Conference and Expo was held April 3rd through 6th in sunny Los Angeles, California. The four-day conference included more than 30 sessions based on the mortgage industry’s most prominent issues including data and analytics, emerging technologies, regulation and compliance and information security. One of William Mills Agency’s own clients, Barry Hays at Televoice, was honored with the MBA Mortgage Tech All-Stars Award, a huge honor for his contributions to the mortgage banking industry.

Video Interview Part Two: Why EMV Will Be a Major Failure in 2016

In part two of our Bankers as Buyers video interview, Jimmy Sawyers, Co-Founder of Sawyers & Jacobs, LLC, speaks with William Mills Agency’s Charlyne McWilliams to discuss EMV technology and its impact on customer experience in the U.S.