We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

How to Combat a PR Nightmare? Develop A Thorough Crisis Communication Plan

In today’s fast-paced, business environment, it’s not if a company will face a crisis, it’s when. That’s easy to see as 2017 had its share of scandals and mishaps ranging from social media blunders to poorly planned advertising spots, as well as a host of poorly executed responses to the

We’re Sorry: Two Important PR Lessons From KFC’s Chicken-gate

The troubling United Airlines situations, the Snapchat debacle, and the ongoing litany of scandals continue to steal the headlines day after day. These epic public relations failures are prime examples of how NOT to manage a corporate crisis.  However, a few weeks ago a chicken shortage surprisingly provided two invaluable

Developing a Plan of Action for Times of Crisis

No organization willingly captures the spotlight by placing itself in a crisis situation, but the reality is that most organizations, regardless of size or industry, will find themselves in the midst of a crisis at some point.

Yet, according to the “Crisis Preparedness Study” released by Burson-Marsteller and global research-based

PR After a Data Breach – Keeping Your Reputation Intact

Make sure your credit union is prepared to respond if the unthinkable happens

As featured in this month’s CUES PR Insights.

Chances are, you or someone you know has had personal information compromised due to relentless cyber attacks across various industries in the U.S. Last year alone, we saw companies

Twitter Chat: How to Handle a Social Media Crisis

No organization is immune to a crisis. They’re inevitable and strike when you least expect it. But with the sharp rise in social media, crises can leave a nasty scar if not handled appropriately.

For a second consecutive year, WMA participated in a #BankOnSocial Twitter Chat, moderated by WMA-client Kasasa,

Three lessons FinTech companies can learn from Indiana’s Religious Freedom Restoration Act crisis

Earlier this year, the state of Indiana took a huge reputational hit after Gov. Mike Pence signed the Religious Freedom Restoration Act into law, which allows both individuals and corporations to cite religious beliefs as a defense when sued. This law was immediately criticized as potentially giving business owners the right

Biggest PR Nightmares of 2014

What the FinTech industry can learn from the top five PR nightmares of the year

By Mary Cox, Account Director, William Mills Agency

Crises are all too familiar for the FinTech industry. From data breaches to hefty fines imposed by the Consumer Financial Protection Bureau – and let’s not forget

Is it too late for SeaWorld’s sinking reputation?

Four lessons learned for effective crisis communication that can apply to FinTech companies

 By Mary Cox  

A few weeks ago, the Huffington Post’s co-founder, Kenneth Lerer, posted an article titled “The End of SeaWorld,” outlining the reasons why the company is “finished,” as he put it. SeaWorld’s stock took a

What Do Your Associates & Strategic Partners Say About Your Company?

In today’s social world, your brand may be pulled into highly sensitive debates

By Heather Sugg    

In the world of finance, perception is reality. Managing a public reputation can provide challenges, particularly when a corporation is comprised of many employees and has close relationships with partnering companies. These