In today’s fast-paced, business environment, it’s not if a company will face a crisis, it’s when. That’s easy to see as 2017 had its share of scandals and mishaps ranging from social media blunders to poorly planned advertising spots, as well as a host of poorly executed responses to the many natural disasters that occurred last year. Crises often have a major impact on a company’s sales, reputation, customers, investors and employees, so in times of turmoil, organizations must be poised to respond in a timely manner and provide solutions to remedy these situations.
We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
Many organizations put crisis communication planning on the backburner thinking that they can simply address issues as they occur. Unfortunately, bank and mortgage crises arise without warning and can often have long-lasting effects on your company’s reputation. There are ten steps to help your financial organization properly plan for a crisis. Crisis communication planning can save your company the headache resulting from dealing with a crisis as it unfolds.