Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

How to Combat a PR Nightmare? Develop A Thorough Crisis Communication Plan

In today’s fast-paced, business environment, it’s not if a company will face a crisis, it’s when. That’s easy to see as 2017 had its share of scandals and mishaps ranging from social media blunders to poorly planned advertising spots, as well as a host of poorly executed responses to the many natural disasters that occurred last year. Crises often have a major impact on a company’s sales, reputation, customers, investors and employees, so in times of turmoil, organizations must be poised to respond in a timely manner and provide solutions to remedy these situations.

We’re Sorry: Two Important PR Lessons From KFC’s Chicken-gate

The troubling United Airlines situations, the Snapchat debacle, and the ongoing litany of scandals continue to steal the headlines day after day. These epic public relations failures are prime examples of how NOT to manage a corporate crisis.  However, a few weeks ago a chicken shortage surprisingly provided two invaluable lessons, further showing how crucial it is for a company to respond quickly and honestly to a potentially negative situation.  KFC’s response to the chicken crisis was so simple, yet so powerful.