Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

How to Combat a PR Nightmare? Develop A Thorough Crisis Communication Plan

In today’s fast-paced, business environment, it’s not if a company will face a crisis, it’s when. That’s easy to see as 2017 had its share of scandals and mishaps ranging from social media blunders to poorly planned advertising spots, as well as a host of poorly executed responses to the

We’re Sorry: Two Important PR Lessons From KFC’s Chicken-gate

The troubling United Airlines situations, the Snapchat debacle, and the ongoing litany of scandals continue to steal the headlines day after day. These epic public relations failures are prime examples of how NOT to manage a corporate crisis.  However, a few weeks ago a chicken shortage surprisingly provided two invaluable

PR After a Data Breach – Keeping Your Reputation Intact

Make sure your credit union is prepared to respond if the unthinkable happens

As featured in this month’s CUES PR Insights.

Chances are, you or someone you know has had personal information compromised due to relentless cyber attacks across various industries in the U.S. Last year alone, we saw companies

The 6 Steps to Crisis Communication Preparedness

How to manage your efforts when crisis strikes

In many ways, 2015 was the Year of the Crisis when it came to corporate communications – from the Volkswagen emissions scandal to the host of data breaches that affect financial services companies. The reality is that allorganizations will experience a crisis

Three lessons FinTech companies can learn from Indiana’s Religious Freedom Restoration Act crisis

Earlier this year, the state of Indiana took a huge reputational hit after Gov. Mike Pence signed the Religious Freedom Restoration Act into law, which allows both individuals and corporations to cite religious beliefs as a defense when sued. This law was immediately criticized as potentially giving business owners the right