We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
Social media is a ubiquitous force in our society. It has evolved from a source of entertainment and a place to connect with friends and family to a trusted source of information that has the power to shape consumers’ perceptions, influence their ideas and affect their behavior.
In a recent #bankonsocial Twitter Chat, moderated by WMA-client Kasasa® by BancVue®, we discussed how financial institutions can leverage social media to amplify their PR efforts. This topic continues to be of tremendous interest to banks, credit unions, fintech providers, influencers and others, as demonstrated by the discussion’s “trending” status on Twitter last week.