Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insight: New Kids on the Block

How CUs can effectively engage with Gen Z

As featured in this month's CUES PR Insights.

There have been countless debates, discussions and deliberations on how to best connect with and establish loyalty among millennials over the past several years. However, this generation’s time in the spotlight is coming to

PR Insight: Make the Most of Your News Release

Follow these easy tips to maximize your credit union’s reach and impact.

As featured in this month’s CUES PR Insights.

News releases are a great way for credit unions to get the word out about what they offer, what they are doing and to differentiate themselves. Unfortunately, many credit unions may

PR Answers: Broaden Your Press Release Reach

In public relations, the most notable and utilized tool in the kit is the press release. That being said, this multi-faceted tool can present both a challenge and opportunity for credit unions.

While a press release is a great way to keep current and potential members informed of your latest

PR Insight: Blogs Are the Building Blocks of Social Media

Social media is a ubiquitous force in our society. It has evolved from a source of entertainment and a place to connect with friends and family to a trusted source of information that has the power to shape consumers’ perceptions, influence their ideas and affect their behavior.

Credit unions recognize

Communicating With Millennials

3 topics to discuss with Gen Y members through blogs, social media and video

Observing the financial struggles their parents endured, the millennial generation -- those born between the early 1980s to the early 2000s--have developed a different point of view about finances and the financial industry than those of

Prepare for Video and Televised Interviews

5 things to think about before you're in front of the camera

With a successful public relations strategy, credit unions can develop meaningful content through news and feature stories on a wide variety of platforms, including TV and video. Participating in a televised interview gives credit unions the opportunity to

The 6 Steps to Crisis Communication Preparedness

How to manage your efforts when crisis strikes

In many ways, 2015 was the Year of the Crisis when it came to corporate communications – from the Volkswagen emissions scandal to the host of data breaches that affect financial services companies. The reality is that allorganizations will experience a crisis

Twitter Chat: Using Social Media for PR

In a recent #bankonsocial Twitter Chat, moderated by WMA-client Kasasa® by BancVue®, we discussed how financial institutions can leverage social media to amplify their PR efforts. This topic continues to be of tremendous interest to banks, credit unions, fintech providers, influencers and others, as demonstrated by the discussion’s “trending” status

Enhancing Content Marketing

Use your public relations team to support your program

As we approach the end of 2015 and look to the future, it is apparent that content marketing has been, and will continue to be, an important part of the marketing strategy of credit unions. While traditional marketing techniques are still

Strong Communication Builds Trusted Leaders

Four strategies to break down barriers between leadership, members and staff

Credit unions pride themselves on many things that set them apart from other financial institutions. Great rates, strong member service and a commitment to community are just a few aspects credit unions tout when seeking new members or retaining