We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insight: Top 3 Tips for Refreshing your Public Relations Plan

Mid-year is an ideal time to review and adjust to match your CU’s strategic vision.

As featured in this month's CUES PR Insight.

Credit unions rely on public relations efforts to propel their brand’s credibility, visibility and, ultimately, their growth. As such, your credit union’s strategic PR plan is itsroad map to success. It outlines which steps, both short- and long-term, will help you in achieving your goals.

Your PR plan cannot be a “set-it-and-forget-it” deal, but rather, it is an adaptable frame

PR Insight: How Will You be Remembered by Your Peers in 2018?

Demonstrate your integrity, competency, drive and positive attitude to elevate you and your credit union’s performance this year.

PR Insight: Communication Across the Ages

The modern office is currently experiencing a situation never seen before: there are now four generations fighting to coexist in the workplace. In many offices, veterans (born before 1946), baby boomers (1946-1964), Generation Xers (1965-1979) and millennials (1980-2000) are all represented and struggling to work together in harmony.

PR Insight: Proper Planning Prevents Poor PR

The arrival of a new year signals a fresh start, providing everyone with a jolt of motivation to make 2017 the best year yet. When it comes to public relations, credit unions should use this time wisely to kick off the new year on a strong note. January is the time for goal setting and strategic planning and developing a public relations strategy now will help you brainstorm new ideas and opportunities for your credit union to shine. This proactive approach to PR enables credit unions to develop key messages that address the needs of the media while achieving the business objectives of the credit union.