Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insight: Top 3 Tips for Refreshing your Public Relations Plan

Mid-year is an ideal time to review and adjust to match your CU’s strategic vision.

As featured in this month's CUES PR Insight.

Credit unions rely on public relations efforts to propel their brand’s credibility, visibility and, ultimately, their growth. As such, your credit union’s strategic PR plan is its

PR Insight: New Kids on the Block

How CUs can effectively engage with Gen Z

As featured in this month's CUES PR Insights.

There have been countless debates, discussions and deliberations on how to best connect with and establish loyalty among millennials over the past several years. However, this generation’s time in the spotlight is coming to

PR Insight: How Will You be Remembered by Your Peers in 2018?

Demonstrate your integrity, competency, drive and positive attitude to elevate you and your credit union’s performance this year.

As featured in this month’s CUES PR Insights

About a year ago, I wrote a piece entitled “Make this Year a Success”. I hope 2017 was a successful year, one where you were

PR Insight: Make the Most of Your News Release

Follow these easy tips to maximize your credit union’s reach and impact.

As featured in this month’s CUES PR Insights.

News releases are a great way for credit unions to get the word out about what they offer, what they are doing and to differentiate themselves. Unfortunately, many credit unions may

What We Can Learn From The Year of The Cybersecurity Breach

From Yahoo to Uber and everything in between, 2017 has been the year of the cyberattack. As you might imagine, we’ve crafted a host of stories for clients that’s required a great deal of research on the topic and we thought we might share some of what we found of

PR Insights: Creating Super Fans - Attracting, Engaging & Retaining Members

3 keys to turning members into “super fans”

As featured in this month's CUES PR Insights. 

Apple, Starbucks and Nike – what do these companies all have in common? For starters, they are at the top of their game for creating brand awareness. More importantly, these companies have an incredible following of “super fans.” These super

PR Insights: Optimizing Your Credit Union’s PR Program Performance through Data and Analytics

As featured in this month's CUES PR Insights.

One of the most significant developments in the realm of digital communication has been the ability in recent years to track, trend and analyze data to gain insights into the effectiveness of communications programs. Specific to credit unions and their public relations executives, member

“The One” Show You Can’t Miss: MBA Annual 2017 in Review

While October may mean college football and pumpkin spice lattes to some, for our agency and many of our clients, October is dedicated to all things MBA Annual. This year, MBA’s Annual Convention & Expo took attendees to the Mile High City of Denver, Colorado for a full four days

PR Insights: 3 Simple Ways Credit Unions Can Corner the Market on Millennials

As featured in this month's CUES PR Insights.

You’ve read countless articles about millennials and you’ll probably read countless more. People are quick to discuss the need to embrace millennials, by constantly sharing the latest data that follows the millennial trend as if the generation were an endangered species, which

Record Attendance at This Year’s Symitar Educational Conference, TechConnect

 

This year’s Symitar Educational Conference and TechConnect was held at the Hilton San Diego Bayfront August 28-31. More than 1,000 credit union employees, 65 prospects in the market for a core system as well as 118 vendors attended.