Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

What Businesses Should Take Away From Twitter’s Expanded Character Count

In November 2017, Twitter executives decided to change the platform’s iconic 140 character count for tweets, allowing users of European languages such as English, Portuguese, French and Spanish to now use up to 280 characters. This update is a fundamental change for the platform, whose brand is closely associated with

Facebook is changing: What this means for your company’s social media strategy

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers.

Over the past year, however, Facebook has consistently made changes that make it more difficult for businesses to interact with their customers or reach them

Maximizing Your Website to Generate Quality Leads

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. This has resulted in increased pressure to show return on investment (ROI) for marketing efforts, resulting in a push to gather highly qualified leads through inbound marketing, advertising, direct marketing and

#InBound17 – Celebrating the Helpful Side of Business at HubSpot’s Yearly Inbound Conference

This year’s HubSpot Inbound conference was held at the Boston Convention and Exhibition Center September 25-28. With more than 21,000 attendees representing 104 countries from almost every industry imaginable, it was truly an event to remember.

The conference featured four fun-packed days of keynotes, innovative talks, educational breakout sessions, hands-on

When to Revamp Your Fintech Company’s SEO Strategy

In today’s business environment, buyers aren’t solely purchasing products and services based on word of mouth. In fact, more than 90 percent of B2B buyers say they conduct some form of online research before purchasing a business product. This makes search engine optimization (SEO) even more important for B2B companies

Modern SEO: Mobile, Social, Inbound


With Search Engine Optimization (SEO), the one constant it seems, is change. Google, for example, continuously makes changes to its search algorithms in an effort to improve their accuracy for users. These changes, in turn, directly impact your company’s website and your SEO initiatives. As SEO evolves, so should your

Unify your Marketing Activities For True ROI

Marketing Today

55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including:

  • Blogging;
  • Social Media including Facebook, LinkedIn, Twitter, Google+, etc.;
  • White papers;
  • SEO;
  • eBooks;
  • Product sheets;
  • Infographics ;

How Fintech Organizations Can Better Leverage Social Media


Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics, we offer best practices for addressing negative comments and increasing engagement.

Social media is an

Why Content Marketing?

The digital age has fundamentally changed the way we deliver and receive information both in B2C and B2B. Prospects are much better at filtering advertising and content that is irrelevant to them and technology has given them more control over who and what they choose to engage with.

This shift

#Inbound16 - Where Marketers Go To Glimpse The Future


HubSpot’s annual Inbound conference was just as lively as ever in November with jaw-dropping keynote speakers and new product enhancements that will change the way we market. HubSpot never disappoints by bringing in the big names such as Alec Baldwin, Ta-Nehisi Coates, Anna Kendrick, Serena Williams and Michael Strahan. We