PR Insight: New Kids on the Block

By William Mills Agency April 5, 2018

How CUs can effectively engage with Gen Z

As featured in this month's CUES PR Insights.

There have been countless debates, discussions and deliberations on how to best connect with and establish loyalty among millennials over the past several years. However, this generation’s time in the spotlight is coming to a close as a new generation quickly gains notoriety—Generation Z.

Millennials have caught credit unions’ eyes because they are maturing in their financial decisions—buying cars, purchasing houses, having kids and starting to consider retirement plans. However, Gen Z is not far behind. Gen Z is positioned to become the largest generation of consumers by 2020, accounting for $29 to $143 billion in direct spending according to FutureCast. This group’s impending fiscal prominence represents a strong opportunity for credit unions to forge relationships now and help them navigate their financially active years ahead.

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