We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
Mid-year is an ideal time to review and adjust to match your CU’s strategic vision.
As featured in this month's CUES PR Insight.
Credit unions rely on public relations efforts to propel their brand’s credibility, visibility and, ultimately, their growth. As such, your credit union’s strategic PR plan is itsroad map to success. It outlines which steps, both short- and long-term, will help you in achieving your goals.
Your PR plan cannot be a “set-it-and-forget-it” deal, but rather, it is an adaptable frame
In today’s fast-paced, business environment, it’s not if a company will face a crisis, it’s when. That’s easy to see as 2017 had its share of scandals and mishaps ranging from social media blunders to poorly planned advertising spots, as well as a host of poorly executed responses to the many natural disasters that occurred last year. Crises often have a major impact on a company’s sales, reputation, customers, investors and employees, so in times of turmoil, organizations must be poised to respond in a timely manner and provide solutions to remedy these situations.
In November 2017, Twitter executives decided to change the platform’s iconic 140 character count for tweets, allowing users of European languages such as English, Portuguese, French and Spanish to now use up to 280 characters. This update is a fundamental change for the platform, whose brand is closely associated with the brevity of the original character count.
Measuring the success of a public relations program can be a difficult task. The benefits of PR are not always as easily quantifiable as marketing or advertising, but when a company invests in a public relations program, it wants to know the true impact of these efforts on its bottom line. A recent survey by the American Association for the Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations (IPR) found that 88 percent of PR professionals think that measurement is integral to a successful public relations campaign, but only 77 percent of the professionals surveyed are currently tracking their programs. So how can public relations efforts be showcased and shown as valuable to clients?
The troubling United Airlines situations, the Snapchat debacle, and the ongoing litany of scandals continue to steal the headlines day after day. These epic public relations failures are prime examples of how NOT to manage a corporate crisis. However, a few weeks ago a chicken shortage surprisingly provided two invaluable lessons, further showing how crucial it is for a company to respond quickly and honestly to a potentially negative situation. KFC’s response to the chicken crisis was so simple, yet so powerful.