Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

How Blogging Can Boost Your PR Plan

As public relations professionals, our job is to help companies tailor and fine-tune their public voice. Traditional PR strategies and tactics help to accomplish this goal, but in today’s digital landscape, many PR campaigns are not complete without a blogging strategy to communicate important messages directly to prospects and customers. There are many benefits to adding a blog to your existing public relations activities. Here are a few to consider:

Fall Finovate 2015 Final Recap

William Mills, CEO of William Mills Agency, and Stephen Ramirez, CEO of Beyond the Arc, give a final recap of demos and events at FinovateFall 2015.

Finovate Fall 2015 Day 1 Video Recap

William Mills, CEO of William Mills Agency, and Stephen Ramirez, CEO of Beyond the Arc, reflect on highlights from Finovate Fall 2015 and discuss different types of innovations the financial industry can expect to see at upcoming conferences this year.

FinovateFall 2015 Live Blog - Day 2

William Mills Agency and Beyond the Arc will be live blogging at FinovateFall 2015. Check back for new updates throughout the day.

William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at Finovate Fall 2013 in New York City. William has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. William has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. You can contact him via email at william@williammills.com or by twitter @williamemills.

Want Brand Awareness for your new FinTech Innovation? Click Below.

Steven J. Ramirez is CEO of Beyond the Arc, Inc. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions. Their work includes strategic initiatives at a Top 5 US bank where they directly improved Customer Experience through communications. Helping financial service clients create rapid wins through intensive data strategy and improved customer engagement is their specialty. For more information about Beyond the Arc visit beyondthearc.com, call 1-877-676-3743, or email web@beyondthearc.net. Insights on social media, financial services and more are shared on their blog, or follow them on Twitter at @beyondthearc or on Google+ ^SR

K.T. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency. She manages all digital and social media efforts on behalf of agency clients. K.T. also conducts the planning and day–to–day management of all related marketing activities.

As a HubSpot certified specialist, K.T. oversees all online communications including SEO, website developments and content marketing campaigns. You can reach her via email at kt@williammills.com or on Twitter @wmakt.

FinovateFall 2015 Morning Video Recap Day 1

William mills, CEO of William Mills Agency and Stephen Ramirez, CEO of Beyond the Arc, discuss Finovate's morning recap highlighting Blockstack.io and Yodlee.

Finovate Fall 2015 Live Blog - Day 1

William Mills Agency and Beyond the Arc will be live blogging at FinovateFall 2015. Check back for new updates throughout the day.

William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at Finovate Fall 2013 in New York City. William has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. William has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. You can contact him via email at william@williammills.com or by twitter @williamemills.

Want Brand Awareness for your new FinTech Innovation? Click Below.

Steven J. Ramirez is CEO of Beyond the Arc, Inc. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions. Their work includes strategic initiatives at a Top 5 US bank where they directly improved Customer Experience through communications. Helping financial service clients create rapid wins through intensive data strategy and improved customer engagement is their specialty. For more information about Beyond the Arc visit beyondthearc.com, call 1-877-676-3743, or email web@beyondthearc.net. Insights on social media, financial services and more are shared on their blog, or follow them on Twitter at @beyondthearc or on Google+ ^SR

Twitter: @beyondthearc

K.T. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency. She manages all digital and social media efforts on behalf of agency clients. K.T. also conducts the planning and day–to–day management of all related marketing activities.

As a HubSpot certified specialist, K.T. oversees all online communications including SEO, website developments and content marketing campaigns. You can reach her via email at kt@williammills.com or on Twitter @wmakt.

B2B Companies: How Often Should You Blog for Your Brand?

Over the years, blogging has become more than just an online page to journal about your hobbies or chronicle the intimate details of everyday life. Modern day blogging has evolved into a content machine for businesses of all sizes. Blogs have become a reliable place for potential customers to find answers to common problems they may experience during the decision making process. Businesses that regularly publish and promote valuable content that addresses these needs will reap the most reward.

News Embargoes – A Valuable Tool of the Trade

There are a host of strategies that our agency employs to help secure media coverage for our clients and one that is used regularly (particularly leading up to major industry conferences and events) is the embargo. We often get questions from clients about embargoes – what it is, how it works and why it works. As we head into the fall trade show season, here is a short primer on the embargo process.