Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

FinovateSpring 2015 Video Interview: Steven Ramirez and JP Nicols

Steven Ramirez, CEO of Beyond the Arc and JP Nicols, President/COO of Innosect and Co-founder of the Bank Innovators Council bring FinovateSpring 2015 to a close highlighting Finovate's diversity over the years including the growth of wealth management, small business and back office solution focused companies. The stand out for the show for JP is Moven and he excited to see them this year.

FinovateSpring 2015 Video Interview: Beyond the Arc and FinMason

Steven Ramirez, CEO of Beyond the Arc and Kendrick Wakeman, President & CEO of FinMason discuss FinovateSpring 2015 and highlights of day two including, Hedgeable.

FinovateSpring 2015 Day 2 Afternoon Video Recap

William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc wrap up FinovateSpring 2015 with insights on the final presenters such as Malauzai and Trizic and discuss major themes such as wealth management technologies, authentication, text analytics and big data.

FinovateSpring 2015 Day 2 Morning Video Recap

William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss the highlights of the morning and key presenters including Context Relevant, Vanguard, CBW Bank and Slice from FinovateSpring 2015.

Live Blog at FinovateSpring 2015: Day 2

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring. Check back for new updates throughout the day.

William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at Finovate Fall 2016. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. You can contact him via email at  william@williammills.com  or on Twitter  @williamemills .

Steven J. Ramirez is CEO of Beyond the Arc, Inc. The company helps clients to strengthen customer experience and to deploy data science and Big Data analytics to make marketing and operations more effective. Their social media data mining helps clients improve customer experience across products, channels and touchpoints. For more information about Beyond the Arc visit beyondthearc.com, call 1-877-676-3743, or email web@beyondthearc.net. Insights on social media, financial services and more are shared on their blog, or follow them on Twitter at @beyondthearc or on Google+.

Finovate Spring 2015 Day 1 Afternoon Recap

William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc recap Finovate Spring day one including the advancements of presenting companies Dwolla and Kabbage.

Morning Video Recap FinovateSpring 2015

William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss FinovateSpring 2015 morning recap highlighting Stratos and Yodlee.

Live Blog at Finovate Spring 2015: Day 1

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring. Check back for new updates throughout the day.

William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at Finovate Fall 2016. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. You can contact him via email at  william@williammills.com  or on Twitter  @williamemills .

Steven J. Ramirez is CEO of Beyond the Arc, Inc. The company helps clients to strengthen customer experience and to deploy data science and Big Data analytics to make marketing and operations more effective. Their social media data mining helps clients improve customer experience across products, channels and touchpoints. For more information about Beyond the Arc visit beyondthearc.com, call 1-877-676-3743, or email web@beyondthearc.net. Insights on social media, financial services and more are shared on their blog, or follow them on Twitter at @beyondthearc or on Google+.

Online Videos: Not Just for Dancing Cats

A growing number of people are turning to video for more than tutorials on DIY home projects or viewing the latest cat video compilation. With a growing number of tech savvy millennials becoming consumers and harried executives using their smartphones more than computers/laptops, videos are being sought after for information that will help them make more informed decisions on everything from which house to buy to where might be a good place to invest their retirement funds. This is a prime time for financial companies to explore the benefits of video marketing.