Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

FinovateFall Video Interview: Jim Breune, Owner of The Finovate Group

Steven Ramirez speaks with Jim Breune, one of the founders of Finovate to get his thoughts on themes from this year's show as well as his vision of Finovate from the beginning.

Video Recap: FinovateFall 2014 Day 2 Morning

William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc review the standouts of FinovateFall Day 2 including Kabbage, Yodlee and CrowdFlower.

Video Recap: FinovateFall 2014 Day 1 Afternoon

William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss the strangest presenters at FinovateFall 2014 as well as the most memorable companies of Day 1.

Live Blog at FinovateFall 2014: Day 2

William Mills Agency and Beyond the Arc will be live blogging at FinovateFall. Check back for new updates throughout the day. If you missed our commentary yesterday, you can catch up on Day 1 of Finovate.

Video Recap: FinovateFall 2014 Day 1 Morning

William Mills, CEO of William Mills Agency and Steven Ramirez, CEO of Beyond the Arc discuss how FinovateFall 2014 has changed over the years and what makes this Finovate different from those in the past.

Live Blog at FinovateFall 2014: Day 1

Live Blog at FinovateFall 2014: Day 2

Live Blog at FinovateFall 2014: Day 1

William Mills Agency and Beyond the Arc will be live blogging at FinovateFall 2014. Check back for new updates throughout the day.

3 Keys to Build an Effective Website: SEO, Design and Usability

Your company’s website is essential for increasing brand awareness and for lead generation: the ultimate goal of your marketing activities. Your website acts as your storefront digital. Just as potential customers walk by and evaluate a business on its physical storefront, today’s customers often base their first impression of your

Is it too late for SeaWorld’s sinking reputation?

Four lessons learned for effective crisis communication that can apply to FinTech companies

 By Mary Cox  

A few weeks ago, the Huffington Post’s co-founder, Kenneth Lerer, posted an article titled “The End of SeaWorld,” outlining the reasons why the company is “finished,” as he put it. SeaWorld’s stock took a

Press Release Writing Basics

Is your credit union following these three news release best practices?

by Jamie Garvin

Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month 

The book bags are packed and the buses are rolling; Kids across the U.S. are headed back to school. They’ll spend