Trademarks are a critical tool for financial marketing and brand development. However, many FinTech and mortgage service providers don’t do enough today to protect their brand. There are many instances where a lack of proper trademark usage can harm your business. As a company, you need to understand what you can and cannot protect and right now, financial service providers often do not do enough to protect their brands.
We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.
As spring ends, so does the traditional growth season for most business-to-business organizations. The summer months mark a time when executives usually huddle in conference rooms to brainstorm and strategize their activities for fall and the new year ahead. To ensure that your banking or mortgage organization’s public relations and marketing plan does not lose the momentum you’ve worked hard to create, this time should also be used to reconnect with customers by integrating them into your financial PR and marketing plan in the following ways:
“I tried to lose weight, but it didn’t work.” “We tried PR, but it didn’t work.” The explanations and excuses for failures are the same for both. And the fundamental solutions are the same for both as well.
Launching new products in the financial industry is something very different from introducing consumer packaged goods. To put it simply, marketing to banks isn’t like selling soda. Introducing technology solutions in highly-regulated industries, such as banking, come with unique challenges. However, using the proper communication strategies will make your marketing to the financial industry less daunting.
Speaking engagements provide excellent exposure for your company and offer a great advantage to secure sales leads. However, speaking at a financial tradeshows is not enough. There are a variety of methods available to truly take advantage of each speaking opportunity. William Mills Agency’s PR teams can help you make the most of every event. Collaborate with them to execute the best tactics for your company to better sell to banks and your target markets.
Securing speaking engagements at financial tradeshows is great exposure for your company and a key to better marketing to banks, credit unions, payments providers and other financial audiences. Work with your financial public relations team to determine the best conferences and key message points for your company. If it is a priority for you, it should be a central part of your balanced PR plan and calendar.
Great content ideas to stay in touch
by Sheryl Gudelsky
Credit Union Management’s online-only “PR Insight” column runs the first Thursday of every month. Because of the July 4 holiday, the column is running one day late this month!
As your members enjoy the fun and excitement that summer brings
Consider including speaking engagements as a part of your financial PR plan
Similar to financial media coverage, speaking engagements have the ability to raise awareness and credibility of your company’s products and solutions and is a critical ingredient for selling to banks. Securing speaking engagements at industry conferences and tradeshows is a great advantage, but it also requires a great deal of time and effort as well as a little luck, to secure a single speaking engagement. Unlike media coverage, these engagements allow immediate follow up on sales leads on the tradeshow floor, often making them more valuable to clients.