Blog

We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

Technology Association of Georgia Hosts Inaugural Event: FinTech South

 

- Content centered on ‘Disrupting and Delivering a Better Customer Experience’ by focusing on what’s happening next in fintech -

Atlanta is a leader in transactions, a processing powerhouse, and home to global fintech companies and start-ups, which makes it the ideal city to host the Technology Association of Georgia’s (TAG) first annual FinTech 

Finovate Spring 2018 - Video Recap

FinovateSpring Recap Video

Here's William Mills and Steven Ramirez's video recap of the Demos at FinovateSpring 2018. Congratulations again to all of the presenters and Best in Show winners.

Finovate Spring 2018 - Day 2

Good day! Welcome to FinovateSpring 2018. I’m here at the Santa Clara Convention Center covering the demos.

In addition to two great days of demos I’m looking forward to days 3 and 4 of conference content and a panel session I’m hosting on Friday. This is either my 21st or

Finovate Spring 2018 - Day 1

Good day! Welcome to FinovateSpring 2018. I’m here at the Santa Clara Convention Center covering the demos.

In addition to two great days of demos I’m looking forward to days 3 and 4 of conference content and a panel session I’m hosting on Friday. This is either my 21st or

PR Insight: Top 3 Tips for Refreshing your Public Relations Plan

Mid-year is an ideal time to review and adjust to match your CU’s strategic vision.

As featured in this month's CUES PR Insight.

Credit unions rely on public relations efforts to propel their brand’s credibility, visibility and, ultimately, their growth. As such, your credit union’s strategic PR plan is its

How to Combat a PR Nightmare? Develop A Thorough Crisis Communication Plan

In today’s fast-paced, business environment, it’s not if a company will face a crisis, it’s when. That’s easy to see as 2017 had its share of scandals and mishaps ranging from social media blunders to poorly planned advertising spots, as well as a host of poorly executed responses to the

What Businesses Should Take Away From Twitter’s Expanded Character Count

In November 2017, Twitter executives decided to change the platform’s iconic 140 character count for tweets, allowing users of European languages such as English, Portuguese, French and Spanish to now use up to 280 characters. This update is a fundamental change for the platform, whose brand is closely associated with

What’s the Most Important Part of a PR Campaign? Effectively Reporting its Value


Measuring the success of a public relations program can be a difficult task. The benefits of PR are not always as easily quantifiable as marketing or advertising, but when a company invests in a public relations program, it wants to know the true impact of these efforts on its bottom

PR Insight: New Kids on the Block

How CUs can effectively engage with Gen Z

As featured in this month's CUES PR Insights.

There have been countless debates, discussions and deliberations on how to best connect with and establish loyalty among millennials over the past several years. However, this generation’s time in the spotlight is coming to

We’re Sorry: Two Important PR Lessons From KFC’s Chicken-gate

The troubling United Airlines situations, the Snapchat debacle, and the ongoing litany of scandals continue to steal the headlines day after day. These epic public relations failures are prime examples of how NOT to manage a corporate crisis.  However, a few weeks ago a chicken shortage surprisingly provided two invaluable