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We want to share with you the trends we see in the financial services industry, including important events and media input. As an agency, our goal is to help you. That is why we also post our financial PR and Marketing best practices and opinion articles as a resource for your company.

PR Insight: Pitching Articles to the Media

Best practices for story development, communication and building relationships.

As featured in this month’s CUES PR Insights.

One of the most effective ways to draw attention to your credit union is to actively engage with the media in order to generate positive news stories.

5 (More) Ways FinTechs Can Benefit from Hosting a Podcast


The most exciting aspect of being immersed in the fintech world is that it is constantly changing and evolving. Hosting a fintech podcast is not only a great opportunity to share your thoughts on trends and events in the community, but it also has some significant potential benefits from a business standpoint. After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. 

The Power of Lead Nurturing: How To Build Stronger Relationships and Close More Customers


Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. In fact, Invesp found that companies that only employ  lead generation lose 80% of leads, while companies that have a well-executed lead nurturing strategy in place tend to spend 33% less while generating 50% more sales.

5 Ways FinTechs Can Benefit from Hosting a Podcast: Part 1

 


While podcasts have been a part of the media landscape since as early as 2004, the financial services industry was slower to adopt them as a way to promote businesses and communicate with customers. The good news is that 44% of Americans report having listened to a podcast before, and 26% listen monthly. That’s a significant audience ready to hear what you have to say.

Going Viral: The Importance of Video in Today’s FinTech Market

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

Let WMA’s Trade Show Directory Be Your Guide

It’s hard to believe that we are already more than halfway through the year. While many of the industry’s premier conferences have come and gone, there are still many more to look forward to for the rest of 2018. When planning which events and conferences to attend, many mistakenly refer to a “trade show season,” but if WMA’s Trade Show Directory tells you anything, it’s that there is no such thing as a single season for industry events.

PR Insight: Who Do You Trust?

Building an authentic brand in an era of distrust.

As featured in this month’s CUES PR Insights.

Do you trust me?

Such a simple question has significant ramifications for credit unions. Every day, millions of people place their trust in credit unions and other financial institutions. They are trusting these institutions with securing their money, having their best financial interests at heart and offering products that are not exploitative.

Company Newsroom Checklist

 

A question that we commonly hear is, “What do I put in our newsroom?” Historically, most companies assumed only journalists and members of the media visited newsrooms. In reality, everyone from potential new hires and investors to customers to partners – and, of course, media – will likely find their way to this part of the website seeking information about the brand. When branded and organized properly, it can make for an effective public relations tool.Here’s what should be included:

Navigating the Art of Award Submissions: How to Create a PR Win

Industry awards can be great opportunities to showcase what your business is doing, and why it stands out among others in the field. There are typically a number of award opportunities for any given industry, including ones sponsored by publications, industry associations and peer groups. And, there are usually several different types of awards to apply for that highlight organizations’ technology and service offerings, company growth, culture, standout executives or particular campaigns.

Letter from the CEO: Keeping Up with the Invariably Changing Financial Industry

After almost 35 years’ experience working in financial technology, I’ve been blessed to be part of radical transformations in our industry. It wasn’t that long ago that “mobile banking” was the business of transforming recreational vehicles into mobile bank branches.

PR Strategies

for Larger Enterprises vs. One Product Companies

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