William Earl Mills, Jr., better known as “Bill” is the beloved founder of the agency. In 1977, he laid the foundation for the agency to: become a recognized brand, wonderful fraternity of employees and trusted resource to outstanding customers across the U.S. and abroad.
Few people knew about Bill's role in the FSU Flying High Circus. He was a minor player in a double trapeze act in 1952.
Bill was proud to have served in the U.S. Air Force in the mid-1950s. He was a hydraulics specialist who worked on some of the country's first B52s.
Bill was always proud of having been president of his Sunday School class at Second-Ponce de Leon Baptist Church. He was also proud to have started the Helping Hand Fund for student nurses.
Bill had a great sense of fun. He especially enjoyed adventures with his grandchildren, and he ran the Peachtree Road Race more than 30 times. He was a devoted husband, father and friend.
Founder Bill Mills’ Business Philosophy
In the beginning, there is a plan and the plan is good. It addresses itself to the objectives of the client. It defines goals, establishes a budget and a timetable.
What we say we will do, we will do.
We will be prudent with our clients’ money, but not at the expense of inadequate or mediocre work.
Public Relations and Marketing are business tools, not an art exhibit. Their sole function is to sell a product, service or idea. This can almost always be accomplished with style and good taste.
Creative solutions will be used to solve problems, create attention and get as much mileage as possible for the client’s dollar.
We will be fair and honest in our dealings with clients and suppliers. We will disagree when we think they are wrong. But we will be open-minded, and we will treat everyone with the same courtesy we expect.